Make your community safer & more connected by shopping small

Join us in building the For Better map, a directory of businesses actively working towards better, safer communities and happier lives for all. Backed by research!

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How it works

We dream

We commit to building the safe, connected communities we deserve.

Businesses help by signing the research-backed For Better Pledge. Neighbors help by nominating businesses to join the map.

We build

Together, we begin to build a national map For Better.

Business leaders follow the research-backed principles that promote community and drive down crime. Consumers invest in businesses that invest in them.


We thrive

Transformation begins to happen in our communities.

Business and consumers become partners in creating a better community. Resources stay local, jobs are created, neighbors are thriving, and streets are safe.

SEE THE PLEDGESee Why It Works ↓

For Better Pledge

Small and local business owners are central to creating a safe, thriving, and connected community for all.

That’s why we’re publicly committing to the betterment of every neighbor and every block in our community by signing the For Better Pledge. 

Promote Safety
To create a safer environment where everyone can freely shop, play, and live, we commit to:

  • Asking that customers not bring any tool or weapon intended to be used for violence, force, or intimidation.
  • Standing against hate or harassment of any kind.
  • Employing proven safety strategies, like installing lighting and keeping up-to-date first aid kits.

Make Sure Every Neighbor Thrives
To promote thriving and opportunity for every neighbor we commit to:

  • Supporting organizations and neighbors in our communities.
  • Providing equal, quality opportunities to all employees.
  • Always look for ways to conduct our business in a way that improves the lives of our staff and customers.

Create Connection
To make our community more connected, we commit to:

  • Prioritizing community first in our business decisions to create more jobs and keep more money in our local economy.
  • Endeavoring to bring the neighborhood up with us in all we do, creating jobs, space, and enhancements that prioritize safety and connection.

This is our pledge as business and community leaders: We will continuously work For Better by collaborating with other small business owners, local leaders and organizations, neighbors, and the For Better Project to contribute to a safe and connected community for all.

We will invest in our community as you invest in us. Let’s be For Better together.

SIGN THE PLEDGE

Why it works

Shopping local creates jobs and keeps money in the community
More prosperity means safer and better communities for all neighbors
Connected communities experience lower crime and enjoy better lives
SEE FACT SHEET